Digital Marketer · Kottayam, Kerala

Organic content, paid campaigns and the website underneath. I work across all three.

I write it, shoot it, publish it and run the ads behind it — no separate designer, videographer or media buyer required. Three years of data quality control before this means I read the results as carefully as I make the work.

1.2M
Accounts reached organically in a 30-day period
98.8%
Of that reach from non-followers
4
Brand campaigns delivered end to end
2
Ad platforms run live: Google & Meta
Organic figures from Instagram Insights, July 2026. Campaign figures from Google Ads and Meta Ads Manager.
What I do

Six things I can own from brief to report.

I work across the full loop — build the asset, drive traffic to it, and report what actually happened. Fashion and lifestyle content is where I built the audience; the marketing work is what I do with it.

01

Search engine optimization

Keyword research, on-page structure, metadata and content planning for WordPress and WooCommerce sites.

02

Paid campaigns

Google Ads and Meta Ads set up and monitored live — audience targeting, creative, budget structure, daily optimisation.

03

Website builds

Responsive WordPress and WooCommerce sites: theme customisation, plugins, product catalogues, on-page SEO.

04

Organic social growth

Content strategy, calendars and short-form video that earns reach beyond the existing follower base.

05

Content production

Concept, script, shoot and edit handled independently — no separate production budget required.

06

Analytics & reporting

Google Analytics, Ads dashboards and platform insights, read plainly — including when something underperformed.

Selected work

Three projects, start to finish.

MI BY JISMY storefront homepage, built in WordPress and WooCommerce
WordPress · WooCommerce · On-page SEO

MI BY JISMY — clothing storefront

Role: sole build. Brief, theme, catalogue, SEO.

A responsive e-commerce storefront for a clothing label, built end to end and taken live. Payment integration is the remaining step.

  • Theme selection and customisation to the brand's identity
  • Plugin configuration and product catalogue setup
  • On-page SEO: page structure, metadata, image optimisation
  • Responsive testing across mobile and desktop

Visit mibyjismy.in →

Google Ads & Meta Ads Manager
Google Ads · Meta Ads · Certification project

Live paid campaigns, two platforms

Role: campaign build and monitoring, both platforms.

Planned, launched and monitored live campaigns on Google and Meta as part of my digital marketing certification — real spend, real audiences, tracked to completion.

1,700Google impressions
29Clicks
60,000Meta reach
  • Objective selection and audience targeting
  • Ad creative and copy written for each placement
  • Budget structure and daily pacing
  • Performance read against the campaign objective
Instagram Insights
Organic social · Owned channel

Growing a channel from zero

Role: strategy, production and analysis. Sole operator.

I built my own fashion and lifestyle channel as a testing ground — which is how I learned what actually moves reach. Nearly all of it came from people who did not already follow me.

1.2MAccounts reached / 30 days
98.8%Non-follower reach
80,336Accounts engaged
  • Tested hooks, formats and posting times against Insights data
  • Optimised for shares and saves rather than likes — the signals that carry reach
  • Applied the findings to client campaign planning
Client campaigns

Brands I've run campaigns for.

One reel and one story per campaign as standard — concept, script, shoot and edit handled independently, then republished as a collaborative post on the brand's own handle, with discount codes and comment-to-DM funnels where the brief called for direct response.

Hay Clothing logo

Hay Clothing

@hayclothing Repeat client Still from the Hay Clothing campaign reel Campaign reel · 19.6K views
Almarah by Pulimoottil logo

Almarah by Pulimoottil

@almarah_by_pulimoottil
IHA Designs logo

IHA Designs

@iha_designs
Twin Birds logo

Twin Birds

@twinbirdsofficial
Toolkit

Platforms and tools I work in.

Marketing

  • Search engine optimization
  • Social media marketing
  • Content strategy
  • Audience targeting & research
  • Campaign optimisation

Advertising

  • Google Ads
  • Meta Ads Manager

Analytics

  • Google Analytics
  • Instagram Insights
  • Microsoft Excel

Web

  • WordPress
  • WooCommerce
  • On-page SEO

Creative

  • Canva
  • CapCut
  • InShot
  • AI content tools

Technical

  • Data quality control & validation
  • QGIS
  • Generic Mapping Tools (GMT)
Experience

Background.

2026 — Present

Digital Marketer & Content Creator

Self-employed · Kerala

Client campaigns across paid and organic, WordPress and WooCommerce builds, and content production. Running my own channel as an owned testing ground for what works.

Jan — Jul 2026

Certificate Program in Digital Marketing (AI)

Entri Software Pvt. Ltd. · NSDC

SEO, social media marketing, content strategy, WordPress, AI marketing tools, Google Analytics, Google Ads and Meta Ads.

2023 — 2026

Project Assistant

Data Centre, CSIR – National Institute of Oceanography, Goa

Quality control and validation of scientific datasets: 300+ manuscript datasheets standardised for publication, cruise metadata corrected and verified. Three years of treating data as something to check rather than assume.

2020 — 2023

Teacher

St. Francis School, Auraiya · Saichetana Public School, Davanagere
2012 — 2020

B.Sc. Physics · M.Sc. Physics · B.Ed.

Mahatma Gandhi University, Kerala
Jismy Thomas, digital marketer based in Kottayam, Kerala
Contact

Looking to hire, or need a campaign run?

Open to full-time and internship roles in Kochi and Kottayam, and to freelance projects anywhere. Tell me the brief and I'll come back with an approach and a quote.